Privacy Policy
Die deutsche Version der Datenschutzerklärung finden sie hier.
Preamble
With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).
The terms used are not gender-specific.
Status: July 28, 2025
Responsible person
Julia Dencker
Julia Dencker - The Peaceful Path
Steinweg 46
06484 Quedlinburg
E-mail address: contact@the-peaceful-path.com
Phone: 0176 21767967
Imprint: https://the-peaceful-path.com/en/impressum
Contact data protection officer
Julia Dencker
Overview of processing operations
The following overview summarizes the types of data processed and the purposes for which they are processed, and refers to the data subjects.
Types of data processed
Inventory data.
Payment data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication, and procedural data.
Event data (Facebook).
Log data.
Categories of data subjects
Service recipients and clients.
Employees.
Prospective customers.
Communication partners.
Users.
Business and contractual partners.
Training and course participants.
Participants.
Third parties.
Purposes of processing
Provision of contractual services and fulfillment of contractual obligations.
Communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Conversion measurement.
Target group formation.
Organizational and administrative procedures.
Feedback.
Surveys and questionnaires.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
IT infrastructure.
Financial and payment management.
Public relations.
Sales promotion.
Business processes and business management procedures.
Relevant legal bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are applicable in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains, in particular, special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transfer, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Security measures
In accordance with legal requirements, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihood and severity of threats to the rights and freedoms of natural persons.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability, and separation. Furthermore, we have established procedures to ensure that the rights of data subjects are exercised, data is deleted, and responses are made to threats to data. Furthermore, we take the protection of personal data into account during the development and selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.
Securing online connections with TLS/SSL encryption technology (HTTPS): We use TLS/SSL encryption technology to protect user data transmitted via our online services from unauthorized access. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.
Transfer of personal data
In the course of our processing of personal data, it may happen that this data is transferred or disclosed to other bodies, companies, legally independent organizational units, or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.
Data transfer within the organization: We may transfer personal data to other departments or units within our organization or grant them access to it. If the data is transferred for administrative purposes, this is based on our legitimate business and economic interests or is necessary to fulfill our contractual obligations or if the consent of the data subjects or legal permission has been obtained.
International data transfers
Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons, agencies, or companies (which can be identified by the postal address of the respective provider or if the privacy policy expressly refers to the transfer of data to third countries), this is always done in accordance with legal requirements.
For data transfers to the US, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.
This double safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise within the framework of the DPF, the standard contractual clauses serve as a reliable fallback option. In this way, we ensure that your data remains adequately protected even in the event of political or legal changes.
We will inform you whether individual service providers are DPF-certified and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).
Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, express consent, or transfers required by law. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General information on data storage and deletion
We delete personal data that we process in accordance with legal requirements as soon as the underlying consent is revoked or there is no further legal basis for processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.
Our data protection information contains additional information on the storage and deletion of data that applies specifically to certain processing procedures.
If there are several specifications regarding the storage period or deletion periods for a piece of data, the longest period shall always apply. We process data that is no longer required for its original purpose but is retained due to legal requirements or other reasons exclusively for the reasons that justify its retention.
Storage and deletion of data:
The following general periods apply to storage and archiving under German law:
10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, and the work instructions and other organizational documents necessary for their understanding (Section 147 (1) No. 1 in conjunction with (3) AO, Section 14b (1) UStG, Section 257 (1) No. 1 in conjunction with (4) HGB).
8 years - Accounting documents, such as invoices and expense receipts (Section 147 (1) No. 4 and 4a in conjunction with (3) sentence 1 AO and Section 257 (1) No. 4 in conjunction with (4) HGB).
6 years – Other business documents: commercial or business letters received, copies of commercial or business letters sent, other documents relevant for taxation purposes, e.g., hourly wage slips, operating statement forms, calculation documents, price tags, but also payroll documents, insofar as they are not already accounting documents, and cash register receipts (Section 147 (1) No. 2, 3, 5 in conjunction with (3) AO, Section 257 (1) No. 2 and 3 in conjunction with (4) HGB).
3 years - Data that is necessary to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).
Start of the period at the end of the year: If a period does not expressly begin on a specific date and lasts at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the date on which the termination or other termination of the legal relationship takes effect.
Rights of data subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent:
You have the right to withdraw your consent at any time.
Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased immediately or, alternatively, in accordance with legal requirements, to request a restriction on the processing of the data.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used, and machine-readable format in accordance with legal requirements, or to request that it be transferred to another controller.
Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the provisions of the GDPR.
Business services
We process data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships and related measures and with regard to communication with contractual partners (or pre-contractually), for example, to respond to inquiries.
We use this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations, and remedies in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of administrative tasks associated with these obligations and for company organization. We also process the data on the basis of our legitimate interests in proper and economical business management as well as in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information, and rights (e.g., for the involvement of telecommunications, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of proc s for marketing purposes, within the framework of this privacy policy.
We inform contrac essing, such atual partners of the data required for the aforementioned purposes before or during data collection, e.g., in online forms, by means of consent or special markings (e.g., colors) or symbols (e.g., asterisks or similar), or in person.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for archiving purposes for legal reasons (usually ten years for tax purposes). We delete data disclosed to us by the contractual partner within the scope of an order in accordance with the specifications and, as a rule, after the end of the order.
Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject matter of the contract, term, customer category); Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
Data subjects: Service recipients and clients; interested parties; business and contractual partners. Education and course participants.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion.”
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing procedures, processes, and services:
Online shop, order forms, e-commerce, and service fulfillment: We process our customers' data to enable them to select, purchase, or order the selected products, goods, and related services, as well as to enable payment and provision, delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, freight forwarding, and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such during the ordering or comparable purchase process and includes the information required for delivery, provision, and billing, as well as contact information for the purpose of consultation; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Education and training services: We process the data of participants in our education and training programs (uniformly referred to as “trainees”) in order to provide them with our training services. The data processed in this context, the type, scope, purpose, and necessity of its processing are determined by the underlying contractual and training relationship. The forms of processing also include performance assessment and evaluation of our services and those of our teachers. In the course of our activities, we may also process special categories of data, in particular information on the health of trainees and further trainees, as well as data revealing ethnic origin, political opinions, religious or philosophical beliefs. To this end, we obtain the express consent of the trainees and trainees, if necessary, and otherwise only process the special categories of data if it is necessary for the provision of training services, for the purposes of health care, social protection, or the protection of vital interests of the trainees and trainees. Legal basis: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Event management: We process the data of participants in the events, functions, and similar activities that we offer or organize (hereinafter referred to uniformly as “participants” and “events”) in order to enable them to participate in the events and make use of the services or promotions associated with participation.
If we process health-related data, religious, political, or other special categories of data in this context, this is done within the scope of public disclosure (e.g., at thematically oriented events or for health care, security, or with the consent of the persons concerned).
The required information is marked as such in the context of the order, purchase order, or comparable contract conclusion and includes the information required for service provision and billing, as well as contact information for the purpose of any necessary consultations. Insofar as we obtain access to information from end customers, employees, or other persons, we process this information in accordance with the legal and contractual requirements; legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Business processes and procedures
Personal data of service recipients and clients—including customers, clients, or, in special cases, patients, business partners, and other third parties—is processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting, and project management.
The data collected is used to fulfill contractual obligations and to organize operational processes efficiently. This includes the processing of business transactions, the management of customer relationships, the optimization of sales strategies, and the assurance of internal billing and financial processes. In addition, the data supports the protection of the rights of the controller and facilitates administrative tasks and the organization of the company.
Personal data may be disclosed to third parties if this is necessary to fulfill the aforementioned purposes or legal obligations.
Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., text or image messages and posts, as well as information relating to them, such as authorship details); Contract data (e.g., subject matter of the contract, term, customer category); Log data (e.g., log files relating to logins or data retrieval); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, and more).
Data subjects: Service recipients and clients; interested parties; communication partners; business and contractual partners; third parties; users (e.g., website visitors, users of Instagram, Facebook, TikTok, Steady, YouTube, Spotify, and others). Employees (e.g., employees, applicants, temporary staff, and others).
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and business management procedures; communication; marketing; sales promotion; public relations; financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment (computers and telephones).
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion.”
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); legitimate interests (Art. 6 (1) (f) GDPR). Legal obligation (Art. 6 (1) (c) GDPR).
Further information on processing operations, procedures, and services:
Contact management and contact maintenance: Procedures required for the organization, maintenance, and security of contact information (e.g., setting up and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restores of contact data, training employees; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
General payment transactions: Procedures necessary for the execution of payment transactions, monitoring of bank accounts, and control of payment flows (e.g., creation and verification of transfers, processing of direct debits, control of account statements, monitoring of incoming payments; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Accounting, accounts payable, accounts receivable: Procedures required for recording, processing, and controlling business transactions in the area of accounts payable and accounts receivable (e.g., creation and verification of incoming and outgoing invoices, monitoring and management of open items, execution of payment transactions, processing of dunning procedures, account reconciliation; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legal obligation (Art. 6 (1) (c) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Financial accounting and taxes: Procedures required for the recording, management, and control of financially relevant business transactions as well as for the calculation, reporting, and payment of taxes (e.g., account assignment and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, processing of dunning procedures, account reconciliation; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Marketing, advertising, and sales promotion: Procedures required in the context of marketing, advertising, and sales promotion (e.g., market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programs; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Public relations: Procedures required in the context of public relations (e.g., development and implementation of communication strategies, planning and implementation of PR campaigns, creation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media response, organization of press conferences and public events, crisis communication; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
Use of online platforms for offering and sales purposes
We offer our services on online platforms operated by other service providers. In this context, the privacy policies of the respective platforms apply in addition to our privacy policy. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.
Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
Data subjects: Service recipients and clients; business and contractual partners. Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; marketing; business processes and business management procedures. Provision of our online offering and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion.”
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, processes, and services:
Steady: Internet platform for project financing via crowdfunding and the sale of subscriptions and memberships, billing, and the provision of access and payment procedures, for the implementation of which cookies are used and the IP address, date, time, and other technical data about the Internet browser used, the operating system, and inventory, contract, and payment data of the users are processed; Service provider: Steady Media GmbH, Schönhauser Allee 36, Haus 1 - Aufg. D, 10435 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://steadyhq.com/de/. Privacy policy: https://steadyhq.com/de/privacy.
Payment procedures
Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively referred to as “payment service providers”) for this purpose.
The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. This information is necessary to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For more info, check out the payment service providers' terms and conditions and privacy policies.
Payment transactions are subject to the terms and conditions and privacy policies of the respective payment service providers, which can be found on their websites or in their transaction apps. We also refer you to these for further info and to assert your rights of revocation, information, and other rights as a data subject.
Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); Contact data (e.g., postal and email addresses or telephone numbers). Content data (e.g., text or image messages and posts, as well as related information, such as details of authorship or time of creation).
Data subjects: Service recipients and clients; business and contractual partners; interested parties. Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; business processes and business management procedures. Feedback (e.g., collection of feedback via online form).
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion.”
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing procedures, processes, and services:
Amazon Payments: Payment services (technical connection of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://pay.amazon.de/. Privacy policy: https://pay.amazon.de/help/201212490.
American Express: Payment services (technical connection of online payment methods) ; Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.americanexpress.com/de/. Privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
Apple Pay: Payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); website: https://www.apple.com/de/apple-pay/. Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
Flattr: Flattr - online payment and donation service; Service provider: Flattr AB, Box 4111, 203 12 Malmö, Sweden; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://flattr.com/. Privacy policy: https://flattr.com/privacy.
Google Pay: Payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy policy: https://policies.google.com/privacy.
Klarna: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.klarna.com/de. Privacy policy: https://www.klarna.com/de/datenschutz.
Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy policy: https://www.mastercard.de/de-de/datenschutz.html.
PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); website: https://www.paypal.com/de. Privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full.
Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://stripe.com; Privacy policy: https://stripe.com/de/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, GB; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.visa.de. Privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
Provision of online services and web hosting
We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.
Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); Log data (e.g., log files relating to logins or the retrieval of data or access times). Content data (e.g., text or image messages and posts, as well as information relating to them, such as details of authorship or time of creation).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.
Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion.”
Legal basis: Legitimate interests (Art. 6 (1) (1) (f) GDPR).
Further information on processing operations, procedures, and services:
Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also known as a “web host”); legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files.” Server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to prevent server overload (especially in the case of malicious attacks, known as DDoS attacks), and to ensure server utilization and stability; legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that must be retained for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
Email sending and hosting: The web hosting services we use also include the sending, receiving, and storing of emails. For these purposes, the addresses of the recipients and senders, as well as other information regarding the email sending (e.g., the providers involved), and the content of the respective emails are processed. The aforementioned data may also be processed for the purposes of detecting spam. Please note that emails are generally not sent encrypted over the Internet. Emails are generally encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot accept any responsibility for the transmission path of emails between the sender and the recipient on our server; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
Content Delivery Network: We use a content delivery network (CDN). A CDN is a service that enables faster and more secure delivery of online content, especially large media files such as graphics or program scripts, using regionally distributed servers connected via the internet. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
Hostinger.com: Hosting and software for the creation, provision, and operation of websites, blogs, and other online offerings; Service provider: Hostinger International Ltd., 61 Lordou Vironos Street, 6023 Larnaca, Cyprus; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://hostinger.com/; Privacy Policy: https://www.hostinger.de/legal/datenschutz-bestimmungen; Data processing agreement: https://www.hostinger.de/legal/dpa; Basis for third-country transfers: Data Privacy Framework (DPF).
Use of cookies
The term "cookies" refers to functions that store and retrieve information on users' end devices. Cookies can also be used for various purposes, such as improving the functionality, security, and convenience of online offerings, as well as creating analytics of visitor flows. We use cookies in accordance with legal regulations. To do this, we obtain user consent in advance, where necessary. If consent is not required, we rely on our legitimate interests. This applies if the storage and retrieval of information is essential to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope of consent and which cookies are used.
Notes on the legal basis for data protection: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage period: With regard to storage period, a distinction is made between the following types of cookies:
Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their device (e.g., browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to processing in accordance with legal requirements, including through their browser's privacy settings.
Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
Data subjects: Users (e.g., website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
Further information on processing processes, procedures, and services:
Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers specified within the consent management solution. This procedure is used to obtain, log, manage, and revoke consent, particularly with regard to the use of cookies and similar technologies used to store, read, and process information on users' end devices. Within the scope of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers specified in the consent management procedure. Users also have the option of managing and revoking their consent. Consent declarations are stored to avoid repeated queries and to be able to provide evidence of consent in accordance with legal requirements. The data is stored on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. Unless specific information is available about the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information about the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).
To manage consent, we use CCM19 (free version), operated by Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany. The service stores your consent locally in the browser and documents it on the server. Privacy Policy: https://www.ccm19.de/datenschutzerklaerung.html
Blogs and Publication Media
We use blogs or similar means of online communication and publication (hereinafter "Publication Media"). Readers' data is processed for the purposes of the Publication Media only to the extent necessary for its presentation and communication between authors and readers, or for security reasons. Furthermore, we refer to the information on the processing of visitors to our Publication Media within the framework of this Privacy Policy.
Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Feedback (e.g., collecting feedback via online forms). Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
We publish articles and content not only on our own website, but also via external publication platforms such as Brainz Magazine or similar media. We link to this content on our website. The data protection regulations of the respective external provider apply. We have no influence on the processing of personal data there. The link is based on our legitimate interests in public relations, visibility, and the external publication of our content (Art. 6 (1) (f) GDPR). Please note the respective privacy policies of the linked platforms. Example: https://brainzmagazine.com/privacy-policy
Contact and Inquiry Management
When you contact us (e.g., by mail, contact form, email, telephone, or via social media), as well as within the framework of existing user and business relationships, the information provided by the inquiring persons will be processed to the extent necessary to respond to the contact inquiries and any requested measures.
Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and process data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: Customers and communication partners.
Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online services and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Further information on processing processes, procedures, and services:
Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR).
Booking link: We use Microsoft Bookings to book a non-binding initial consultation. Provider: Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Privacy policy: https://privacy.microsoft.com/de-de/privacystatement . The data will be processed for communication, appointment scheduling, and organizational purposes. Processing is carried out in accordance with Art. 6 (1) (b) and (f) GDPR.
Social media: see below.
Communication via Messenger
We use messengers for communication purposes and therefore ask you to observe the following information regarding the functionality of the messengers, encryption, the use of communication metadata, and your options for opting out.
You can also contact us via alternative means, e.g., by phone or email. Please use the contact options provided to you or the contact options provided within our online offering.
In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we would like to point out that the communication content (i.e., the content of the message and attached images) is encrypted end-to-end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure the encryption of the message content.
However, we would also like to point out to our communication partners that while the providers of the messengers cannot view the content, they can learn that and when communication partners communicate with us, as well as technical information about the device used by the communication partners and, depending on their device settings, location information (so-called metadata) is processed.
Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Furthermore, if we do not ask for consent and they contact us on their own initiative, for example, we use messengers in our relationship with our contractual partners and in the context of contract initiation as a contractual measure, and in the case of other interested parties and communication partners, based on our legitimate interests in fast and efficient communication and fulfilling the needs of our communication partners for communication via messenger. We would also like to point out that we will not transmit the contact details provided to us to the messengers for the first time without your consent.
Revocation, objection, and deletion: You can revoke your consent at any time and - This text area must be activated with a Premium License.
Types of data processed: Contact details (e.g., postal and email addresses or - This text area must be activated with a Premium License. - premiumtext premiumtext premiumtext ). Content data (e.g., textual or visual messages and posts as well as the information relating to them, such as authorship details - This text area must be activated with a Premium License. - premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext ).
Data subjects: Communication partners.
Purposes of processing: Communication.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion."
Legal basis: Consent (Art. 6 (1) (a) GDPR); Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
We use Telegram for closed communication with customers. This involves processing names, phone numbers, and message content, for example. Operator: Telegram FZ-LLC, Dubai, UAE. Telegram is not a GDPR-certified service; we explicitly point out the level of data protection and voluntary use. Purposes: Customer support, community support, group communication. Legal basis: Art. 6 (1) (a) (consent), (b) and (f) GDPR.
Audio & Video content
We use hosting services from service providers to offer our audio content for listening and downloading. We use platforms that enable the uploading, storage, and distribution of audio material.
Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved). Protocol data (e.g., log files regarding logins or data retrieval or access times).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, methods, and services:
Spotify: Podcast hosting, publication and management of podcast content, analysis of listening behavior and statistics, monetization options for podcasters; Service provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://podcasters.spotify.com/. Privacy policy: https://www.spotify.com/de/legal/privacy-policy/.
YouTube (YouTube LLC, Google Ireland Ltd.): Video hosting, publishing and managing video content, analyzing user behavior, reach, and interactions; integration into websites via iFrames, some with tracking functions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.youtube.com/ Data protection declaration: https://policies.google.com/privacy?hl=de
Amazon Music (Amazon Europe Core S.à r.l.): Provision of audio content, hosting and streaming of podcasts or music, analyzing user behavior, possibly monetizing; Service provider: Amazon Europe Core S.à r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://music.amazon.de/ Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010
Newsletters and Electronic Notifications
We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") exclusively with the recipients' consent or based on a legal basis. If the newsletter content is mentioned when registering for the newsletter, this content determines the user's consent. Providing your email address is usually sufficient to register for our newsletter. However, in order to be able to offer you a personalized service, we may ask you to provide your name so that you can be addressed personally in the newsletter or for additional information if this is necessary for the purpose of the newsletter.
Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is also confirmed. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone.
The registration process is logged based on our legitimate interests for the purpose of demonstrating its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure delivery system.
Content:
Information about The Peaceful Path, our services, promotions, and offers.
Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved). Usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Data subjects: Communication partners.
Purposes of processing: Direct marketing (e.g., by email or post).
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Opt-out: You can unsubscribe from our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.
Further information on processing, procedures, and services:
Kit (formerly ConvertKit): Email marketing, automation of marketing processes, collection, storage, and management of contact data, measurement of campaign performance, recording and analysis of recipient interaction with content, personalization of content; Service provider: ConvertKit LLC, 750 W Bannock St #761, Boise, ID 83701, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://kit.com; Privacy policy: https://kit.com/privacy; Data processing agreement: https://kit.com/terms; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (provided by the service provider).
Advertising communication via email, mail, fax, or telephone
We process personal data for the purposes of advertising communication, which can be carried out via various channels, such as email, telephone, mail, or fax, in accordance with legal requirements.
Recipients have the right to revoke consent granted or to object to advertising communication at any time.
After revocation or objection, we store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of the revocation or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on our legitimate interest in permanently respecting the user's revocation or objection, we also store the data necessary to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).
Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as information relating to them, such as authorship or time of creation).
Data subjects: Communication partners.
Purposes of processing: Direct marketing (e.g., by email or post); marketing. Sales promotion.
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Surveys and Questionnaires
We conduct surveys and questionnaires to collect information for the respective communicated survey or questionnaire purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent necessary for the provision and technical implementation of the surveys (e.g., processing the IP address to display the survey in the user's browser or to enable resumption of the survey using a cookie).
Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions, as well as related information, such as authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
Data subjects: Participants.
Purposes of processing: Feedback (e.g., collecting feedback via online form). Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, methods, and services:
Microsoft Forms: Creation and evaluation of online forms, surveys, feedback forms, etc.; this may also involve the transfer of personal data to a country outside the European Union. The transfer of data to the USA is based on Art. 45 GDPR in conjunction with the European Commission's adequacy decision C (2023) 4745, as the data recipient has committed to complying with the data processing principles of the Data Privacy Framework (DPF). Service provider: Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://forms.office.com; Privacy policy: https://privacy.microsoft.com/de-de/privacystatement . Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses.
Customer reviews and rating processes
We participate in review and rating processes to evaluate, optimize, and promote our services. If users rate us via the participating rating platforms or processes or otherwise provide feedback, the general terms and conditions or terms of use and the privacy policy of the providers also apply. As a rule, the rating also requires registration with the respective providers.
To ensure that the reviewers have actually used our services, with the customer's consent, we transmit the necessary data regarding the customer and the service used to the respective review platform (including name, email address, and order number or item number). This data is used solely to verify the user's authenticity.
Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
Data subjects: Service recipients and clients. Users (e.g., website visitors, users of online services).
Purposes of processing: Feedback (e.g., collecting feedback via online form). Marketing.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, methods, and services:
ProvenExpert: Rating platform; Service provider: Expert Systems AG, Quedlinburger Strasse 1, 10589 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.provenexpert.com/de-de/. Privacy policy: https://www.provenexpert.com/de-de/datenschutzbestimmungen/.
Presences on social networks (social media)
We maintain online presences within social networks and, in this context, process user data in order to communicate with users active there or to provide information about us.
We would like to point out that user data may be processed outside the European Union. This may pose risks for users, for example, because it could make it more difficult to enforce user rights.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These profiles may, in turn, be used to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are generally stored on users' computers to store user behavior and interests. Furthermore, user profiles can also store data independent of the devices used by users (particularly if they are members of the respective platforms and are logged in there).
For a detailed description of the respective processing methods and the opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. If you still need help, you can contact us.
Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Inventory data (e.g., full name, home address, contact information, customer number, etc.). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Communication; Feedback (e.g., collecting feedback via online forms); Public relations; provision of our online services and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion."
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, methods, and services:
Instagram: Social network, enables sharing photos and videos, commenting on and favorite posts, sending messages, and subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
Facebook pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language preferences, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Page Insights" to Page operators to help them understand how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
LinkedIn: Social Network - We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) visitor data used to create "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. We also collect details about the devices used, such as IP addresses, operating systems, browser types, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information regarding LinkedIn's processing of user data can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy. We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct requests for information or deletion directly to LinkedIn). Users' rights (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa). Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Threads: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.threads.net/. Privacy policy: https://help.instagram.com/515230437301944.
YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff.
TikTok: Social network and video platform for publishing and distributing short videos; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de Basis for third-country transfers: Standard Contractual Clauses (SCC) of the EU Commission; Opt-out option: via device settings or in-app functions.
Plug-ins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").
Integration always requires that the third-party providers of this content process the users' IP address, as they would not be able to send the content to their browsers without an IP address. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" enable information, such as visitor traffic on the pages of this website, to be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online service, but may also be linked to such information from other sources.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved). Event Data (Facebook) ("Event Data" is information sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relating to individuals or their actions. This data includes details about website visits, interactions with content and features, app installations, and product purchases. Event data is processed with the aim of creating target audiences for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target audiences created from it disappear when our Meta user accounts are deleted.
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); target group formation; marketing; profiles with user-related information (creation of user profiles).
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Cookies may be stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, methods, and services:
Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos, or text, and buttons that allow users to share content from this website within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during transmission (but not the further processing) of "event data" that Facebook collects or receives during transmission using the Facebook social plugins (and content embedding functions) that run on our website for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalising features and content (e.g. improving the recognition of which content or advertising information is likely to correspond to users’ interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct information or deletion requests to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e., do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
Instagram plugins and content: Instagram plugins and content - This can include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online service within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during transmission (but not the further processing) of "event data" that Facebook collects using Instagram functions (e.g., embedding functions for content) that are executed on our online offering or receives during transmission for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivering commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e., do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
LinkedIn plug-ins and content: LinkedIn plug-ins and content - This can include, for example, content such as images, videos, or texts and buttons that users can use to share content from this online service within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://legal.linkedin.com/dpa; Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.linkedin.com/legal/l/dpa). Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 (1) (a) GDPR); website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
YouTube videos: Videos stored on YouTube are embedded within our online offering. These YouTube videos are integrated via a special domain using the "youtube-nocookie" component in the so-called "extended data protection mode." In "extended data protection mode," until the video starts, only information such as your IP address and information about your browser and device can be stored on your device in cookies or using comparable processes that YouTube needs to display, control, and optimize the video. As soon as you play the videos, additional information can be processed by YouTube to analyze usage behavior, store it in your user profile, and personalize content and ads. Cookies can be stored for up to two years. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cactivate-extended-privacy-mode.
CCM19 (Cookie Banner Plugin): Consent management for managing cookies and tracking technologies; Service provider: Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.ccm19.de Privacy policy: https://www.ccm19.de/datenschutzerklaerung.html Opt-out option: Accessible directly via the banner and revocable at any time.
TikTok: Linking and possible data transfer to TikTok when interacting with the button; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.tiktok.com Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de Basis for third-country transfers: Standard Contractual Clauses (SCC) of the EU Commission; Opt-out option: Via in-app settings or device configuration.
Management, Organization, and Support Tools
We use services, platforms, and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, administering, planning, and providing our services. We comply with legal requirements when selecting third-party providers and their services.
In this context, personal data may be processed and stored on the third-party providers' servers. This may affect various data that we process in accordance with this Privacy Policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their content.
If users are referred to third-party providers or their software or platforms as part of communication, business, or other relationships with us, these third-party providers may process usage data and metadata for security purposes, service optimization, or marketing purposes. We therefore ask you to observe the privacy policies of the respective third-party providers.
Types of data processed: Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); contact data (e.g., postal and email addresses or telephone numbers).
Data subjects: Communication partners. Users (e.g., website visitors, users of online services).
Purposes of processing: Communication; provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing methods, procedures, and services:
WeTransfer: Transfer of files via the Internet; Service provider: WeTransfer BV, Oostelijke Handelskade 751, Amsterdam, 1019 BW, Netherlands; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://wetransfer.com. Privacy policy: https://wetransfer.com/legal/privacy.
Changes and Updates
We ask you to regularly inform yourself about the content of our privacy policy. We will adapt this privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.
The supervisory authority responsible for us is:
State Commissioner for Data Protection Saxony-Anhalt
Leiterstraße 9
39104 Magdeburg
Phone: +49 391 81803-0
Email: poststelle@lfd.sachsen-anhalt.de
Web: https://datenschutz.sachsen-anhalt.de
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